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Exactly what is and what are the What is the
it? costs? competition
-------------------- --------------------- charging (e.g. are
- How have your there recommended
What does it look potential customers retail prices)?
like, feel like? been coping without ----------------------
-------------------- your product or How will you
- service (e.g. have complete (e.g. do
How is it to be they been obtaining price, quality of
packaged if it is a it from other service?
product, or sources, or is your ----------------------
presented if it is a product or service -
service? different from To obtain this
-------------------- others on the information you
- market)? need to undertake
If you intend to ---------------------- some market
have a range of research. When you
products or have gathered the
services, how information
much will each together, the rest of
contribute to the your marketing
amount of money ---------------------- effort will be much
your business will How much will your more effective. Here
make? potential customers are some useful
-------------------- pay for it? market research
- ---------------------- techniques.
If you are How often will they Conduct some
manufacturing, buy, and in what preliminary desk
who will supply quantities? research. If your
your materials, ---------------------- business is local, you
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