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And at what cost? Personal details run your business
-------------------- ----------------------- profitably?

Do they have the Why are you ----------------------
necessary skills qualified to run Do you know your

and capabilities? your business? own strengths and
-------------------- ---------------------- weaknesses?

Will they need Has your previous ----------------------

special training? work and business Marketing

-------------------- experience been -----------------------------

What is their relevant? Calculate the cost

future potential? --------------------- of marketing your

-------------------- Have you attended goods or services.

What contribution any courses? How do your

can they make to ---------------------- competitors sell?

your business? Where do you see ----------------------

-------------------- yourself in five Are you sure that

If you anticipate years time? your way of

employing staff or ---------------------- reaching the market
using freelance Have you got the is appropriate?

services, what skills for the job? ----------------------

will they be doing
----------------------- You will probably
and what will be
be considering
the cost to you?
leaflets,
Have you
advertisements in
considered the
your local paper,
legal implications -----------------------
business cards,
and requirements What are your plans
phone calls and
of employing to ensure that you

people? personal visits.
get the right skills
----------------------
and knowledge to
--------------------

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