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publications dedicated to the art of the East, the secrets of the golden Incas, the
decoding of symbols of black masks, and the interpretation of the mysterious smile
of the Buddha. In this great dialogue of cultures, Europeans begin to better
understand the spiritual world and the system of values of the oriental peoples.

The dialogue of the cultures of the East and the West is needed not only for
the sake of understanding each other, but also as a much deeper awareness of
oneself. It is a permanent process that will allow humanity to save life in its

diversity. The dialogue of the cultures of the East and West will allow each person
to know the spiritual wealth that has been created for many centuries by the eastern
and western peoples.

2. Culturological concepts of identification
Identification (from Latin word “identicus” – identical and “facio” – doing)

is a process of conscious identification of oneself with another subject, animal,
subject, group, model, ideal, organization, social institution (with a party, for
example).
Cultural identification occurs during the socialization of a personality –

transition from a person to an individual through direct or indirect influence of
such factors of the social environment as: roles and social statuses offered by a

society offers to a man; social communities within which an individual can realize
certain social roles and acquire a particular status; a system of social and cultural
norms and values that dominate the society and are inherited by younger
generations from the elders; social institutions that ensure the production and

reproduction of cultural models, norms, values and promote their transfer and
assimilation; general situation in the country.
Ukrainian and foreign scholars who reaserched the concept of identity were

N. Antonova, T. Bondarenko, M. Boryshevsky, P. Gnatenko, I. Hoffman, N.
Lebedeva, V. Malakhov, V. Pavlenko. The history of formation of the identity
concept was addressed by Ukrainian and foreign scientists: V. Hesle,

L. Schneider, V. Yadov and others.
The works of P. Berke, O. Pavlov and other scholars were dedicated to a
detailed analysis of the development of the phenomenon of identity and the

formation of a corresponding term. Traditionally in the history of psychology, the
beginning of the study of the formation of the identity concept is associated with
Eric Erickson, who in his writings proposed the terms “identity” and “identity
crisis”. In the 1940s of the twentieth century, these terms are actively circulated in

psychological science and psychiatry and used for psychodiagnostics. In the 1950s,
various interpretations of this notion appeared.

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