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Promotion of cultural diversity is one of the goals of the world community
(UN), as enshrined in the first article of the UNESCO Constitution. It states that
the purpose of co-operation is to promote "the rapprochement and mutual
understanding of peoples through the proper use of the apparatus of collective

information, recommending for this the conclusion of international decisions that
UNESCO will consider useful for the free dissemination of ideas verbally and
pictorially." However, cultural diversity is not something self-evident, it needs to

be developed. And a number of recent technical advances reveal special prospects
in this regard. The main role here, of course, is to decide on the achievements in
the field of electronic communications.

An important role in the development of the world socio-cultural process is
played by the dialogue of East and West cultures. Indeed, the East gave mankind
many beautiful works of literature, art, philosophy, science, which influenced and

continue to influence the artistic and intellectual development of mankind. In all
historical epochs, and especially in modern times, prominent figures of Western
culture and science discovered the eternal ideological and aesthetic value of the
cultural heritage of the peoples of the East and combined it with the achievements

of the cultures of the peoples of the West. At the same time, many thinkers and
artists of the East, when they introduced a new stream to social and cultural life,

enriched their national cultures. Often, the legitimacy of the East-West opposition
is questioned, as the traditional contrast between the two types of world culture.
These doubts arise, first of all, in those researchers who are trying to find in the
world practice general laws, "through processes", which supposedly easily

overcome the boundaries of the concepts "East-West". Here, by emphasizing the
general things we underestimate the special things in the world historical and
cultural process.

Today, the dialogue of the cultures of East and West has gained a truly
universal significance. It is not only the interest of the industrial West, which tries
to reduce the confrontation with the "third world", connect it to the world economy

and politics (albeit not always on an equal footing), not only the search for ways
and means of modernization that is relevant to the East. It is the only way to find a
way out of a crisis that threatens the life of the planet. The dialogue of the cultures

of the East and the West must be regarded as a natural, ongoing process, not to
reduce it to the synthesis of any single ideology.
Every culture, for all its uniqueness, has something similar to the cultures of
other peoples. In other words, the originality of each culture is relative, its

specificity, uniqueness acts as a manifestation of the general things in the
development of human society. The beauty of the expanded panorama of the
cultures of the peoples of the world is exacerbated by a large number of

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