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terms.      Professionalisms  can  be  used  in  informal  professional
                            communication  but  they  should  be  avoided  in  the  official
                            professional language.
                                  "10,000  Foot  View"  Seeing  a  business  proposition  or
                            proposal  from  a  10,000  foot  view  often  means  that  you're  just
                            beginning to delve into a business idea. You can, at a glance, get
                            an initial feel for what the project or proposal entails without first
                            getting into the nitty-gritty details.
                                  "Bang for the Buck" - is one of the most used and favored
                            business  jargon  words  or  phrases  these  days.  Giving  your
                            customers the best bang for the buck means you're delivering an
                            excellent product for the amount they spend.
                                  "Sweat Equity" - Many business, particularly recent start-
                            ups,  do  not  have  money  available  to  pay  for  key  employees  or
                            consultants. Instead of paying them a salary, hourly, or a retainer,
                            they let them earn "sweat equity". This means the work/sweat put
                            into  the  business  gets  compensated  by  equity/ownership  in  the
                            business.
                                  Medical Professionalisms
                                  Much  of  doctors’  slang  serves  a  very  particular  need:  the
                            need  to  jot  things  down  on  a  patient’s  notes  that  explained  the
                            patient’s situation, but in a way that the patient themselves would
                            not be able to understand. As such, it’s often quite insulting, and
                            usually involves some quite dark humour.  This kind of doctors’
                            slang is now in decline, as records are increasingly computerised
                            and made available to patients who want to know what these odd
                            abbreviations mean. However, the other variety of doctors’ slang –
                            mocking nicknames for different departments and specialities – is
                            still going strong.
                                  1. CTD – Circling the Drain:  A typically dark example of
                            medical humour, a patient who is ‘circling the drain’ is expected to
                            pass away soon. Unsurprisingly, doctors have endless coded ways
                            of  referring  to  this,  in  order  to  make  each  other  aware  of  the















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