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"Other companies cover traditional trashcans with posters,
which lose their attractiveness over time," Dashutin said.
Morkva said that he's convinced the project will be a commercial
success, though some advertising agencies may take a wait-and-see
approach. Skeptics say that placing ads on trashcans could
adversely reflect on the image of the advertised products.
"Some say it will have a negative impact, because products
placed on these bins may be associated with trash," he said.

Outdoor advertising is gaining popularity, and analysts predict that
it will only become more popular in the future.
"Garbage bin advertising could become an interesting option
for tobacco manufacturers and beverage producers," said Artem
Bidenko, director of the Ukrainian Association of Outdoor
Advertisers.
A new law on advertising which tightens rules governing the
advertising of alcohol and tobacco products on public transportation,
and on the front and back pages of print media, may prod alcohol and
tobacco producers to find new ways to advertise their goods.
According to Ukrainian Media Monitor, a marketing firm,
outdoor advertising in Kyiv grew by 79 percent last year, to $14.9
million, due mainly to alcohol and tobacco companies. Cigarette
manufacturers Philip Morris and Japan Tobacco International are
the two largest users of outdoor ads, with Morris spending
$883,950 on outdoor advertising during the first six months of the
year and JTI spending $677,050.
TochkaRu, which employs six, began working on the Kyiv project
six months ago.

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