Page 121 - 662

1. to rent space;
2. to provide specifics;
3. commercial success;
4. wait-and-see approach;
5. negative impact;
6. to gain popularity;
7. beverage producers;
8. outdoor advertising;
9. implementation;
10. non-traditional project.

4. Answer the following questions.
1. What new approach to business in Ukraine is planned by
the marketing firm TochkaRu?
2. How many garbage bins does the company intend to
install?
3. Where has the first test bin been installed?
4. How many employees will be hired by the company?
5. What will the employees do?
6. What will the garbage bins display?
7. What negative impact can garbage bin advertising have?
8. What kind of companies can be interested in the garbage
bin advertising? Why?
9. What are the two largest users of outdoor advertisements?
10. When did TochkaRu begin to work?

5. Choose the correct English translation.
1) Якщо експеримент матиме успіх в Києві, Точкару
планує встановити урни для сміття і в інших великих
містах України.
a) If the experiment will succeed in Kyiv TochkaRu will plan
to install bins in other large Ukrainian cities as well.
b) If the experiment has a success in Kyiv TochkaRu will plan
to install bins in other large Ukrainian cities as well.

124