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help companies reach a more targeted audience with personalized

messages, which can help build ongoing relationships with customers.

There are a few simple ways of promoting business online as described

below.

Companies should email customers or other contacts to promote

events, sales, new products, or services. Companies may consider creating

a newsletter for any news associated with their business. Companies

should include banner ads, similar to ads you might see in a newspaper,

which would be displayed on other websites and link back to company’s

site.

Companies should use pay per click (PPC) advertising, also known

as 'sponsored links' or 'sponsored ads', which generates hits to company

website by having company website appear when customers type certain

words into a search engine.

Companies should engage with customers through social tools such

as Facebook, Twitter, YouTube, or photo sharing sites. Companies should

also consider creating a blog.

A blog is a type of online diary that companies can use to keep

customers up to date with their business. It is a good idea to use coupon

sites or location based marketing tools.

Companies should also optimize company website for mobile

devices and develop or use mobile applications. Company websites

should also be able to manage online customer reviews and feedback.

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