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used on smartphones and other mobile devices. Optimizing company’s

website for mobile use means that the growing number of people using

phones and tablets to access the internet can use company’s site while they

are out to make a purchase.

GUIDELINES FOR CREATING A BUSINESS WEBSITE

Companies should think about what customers want to know, not

just what they want to tell them. Companies should seek help from

professional web developers because an unprofessional website can

potentially put customers off. The company website should be updated

regularly, especially if company includes information about

product/services prices.

Contact details on company website should be correct and easy for

customers to find. Companies should promote their website in their

marketing material and on their business cards. Companies should study

how they can make their website easy for search engines, such as Google,

to find. This is called search engine optimization (SEO). A web developer

can help companies with SEO for company website.

PROMOTING BUSINESS ONLINE

When companies are preparing marketing plan, they should

consider how they could promote business online. This can be more cost

effective than traditional methods, such as advertising in newspapers or

on TV. It is also easy to measure the success of online promotions, as it is

possible to collect data on the response to promotions. Online tools can

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