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SETTING UP ONLINE SHOP

First, companies should look at other examples of online shops and

think about how they want to display their products. Companies can buy

web-hosting packages and set up their shop themselves. However, it is

usually best to discuss the options with a web developer. Companies will

also need to set up methods to receive online payments. A typical online

shop should include a product list or catalogue, a tool for selecting

products (often called a shopping cart), and an ordering and payment tool.

Companies would need to provide their customers clear information on

ordering, shipping and prices, refunds, warranties, and returns policies.

Customers may be concerned with the safety of online shopping, so

companies will need to provide them with clear information about

company’s privacy and security policies. The same laws apply to online

selling as they do to traditional selling methods.

Companies should make sure they are familiar with the Fair Trading

Laws of countries where they intend to do business before starting selling

online.

GUIDELINES FOR SELLING ONLINE

Companies should display their registered business name, company

name, and any government provided business identification number

(BIN) prominently to make customers confident about the legitimacy of

your business. It is preferred that a company website is designed by a

professional. These professionals can help companies make sure that it is

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