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emails indiscriminately to a large volume of email accounts or
mobile phone numbers. It can be a costly and inconvenient nuisance to
your business. Under the Spam laws of many countries, it is illegal to send
unsolicited commercial electronic messages. There are three specific
points that every business must adhere to in order to ensure their business
keeps within the law.
Consent – Company must have consent to send messages to its
contacts
Identify – Company must include clear and accurate information
about its business, including who is sending the message and how they
can be contacted
Unsubscribe – Company must include an 'unsubscribe' facility to
allow recipients to opt out of receiving your messages.
ELECTRONIC TRANSACTIONS
There is no legal difference between electronic and other
transactions (e.g. paying for something with cash). This means the same
laws apply to the transactions made on company website as the ones
customers might make at the physical shop. Before starting online
business, companies should make sure they are familiar with various
country laws associated with transactions. In general, these laws are
referred to as Fair Trading Acts and Electronic Transaction Acts.
According to these laws, electronic or digital signatures can take the place
of a handwritten signature, contracts can be made electronically, and
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