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consider what information or transactions customers would want and

make sure the site is structured to make it easy for them to find and do the

things they need.

Just as companies might hire a professional to design company’s

site, they might also want to consider hiring a professional to write and

structure content on company’s website. A website that is well designed

and easy for customers to use will help companies stand out. Having

relevant and appropriate content and images will help customers

understand company’s products and services and will make them feel

comfortable with buying from company.

BUILD THE WEBSITE

Companies can build their own website or have a professional web

developer

build it for them. Websites need to be kept up to date, so companies

need to make sure they plan for ongoing maintenance. Companies can use

a website publishing package to build their own website. These are similar

to word processors, but also have inbuilt features to convert text and

images to web content and send it to website.

Hiring a professional to build company’s website is a good idea if

company is new to online business. A professional web developer can

build company’s website quickly and provide guidance on successful web

design. Hiring a professional can be particularly useful if companies are

looking at having an online shop or offering other services through their

website. Companies will need to design their website so it can be easily

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