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easy for customers to find company’s online shop from search engines
and from company’s home page.
It is very important to keep the information (especially prices) up to
date on company’s online shop. Use of images can be a great help and
companies should use accurate images to represent their products.
Companies should treat customer service with the same importance as
they would for a traditional shop. Orders should be confirmed
immediately by email and customers should be advised if there are any
delays with their orders. The ordering process should preferably be
automated. Companies should provide contact details for customers and
respond quickly to enquiries and complaints.
CREATING A BUSINESS WEBSITE: THE STEPS
Most customers will expect to be able to find a business on the
internet. Whether a company is selling products online, or simply want to
provide some information about its business and contact details, having a
website is almost essential. Companies should think about what they hope
to achieve with their website before start creating one. Researching
competitors' websites can help companies get a clear idea of what may
work best for them.
To create a website, companies need to follow some basic steps as
described below.
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