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their product or service in any of the means such as television
advertising, radio jingles, online advertising, press advertising,
billboard advertising and so on. Advertising is a huge industry that
uses emotions, logic, beauty, music, truth and lies to make you spend
your money.
There are some positive impacts of advertising on our society
and culture. For example, it can give some useful information about
the product by mentioning its advantages and features.
While there are a few positive influences of advertisements,
they indeed fail to outweigh the negatives. The force of advertising
reaches out and touches everyone living in the modern world today.
Some people say that advertisements don’t influence them at
all, but they are forgetting about the subconscious effect. When in the
supermarket you pick a product off the shelf it’s probably because you
have herd of the brand name and seen the logo and you feel you can
trust it. That is the effect of advertising.
Unfortunately, advertisements influence not just the things
people buy, but also the way they behave. A lot of the deaths and
injuries on our roads are caused by advertising campaigns that portray
cars as a symbol of power and speed and encourage people to drive too
fast.
Advertisements may also have negative effects on consumer
behavior by creating unhealthy behavior such as alcohol consumption
and lowering self-confidence advertisement.
So, advertisement may have both positive and negative effects
on consumer behavior.