Page 41 - 6647
P. 41

44

















                          have to be open with him, you have to trust him and spend most of the
                          day with him.
                                 Many people do not realize how much hard work has to be put
                          into a marriage for it to be successful. So, it very important to be wise
                          in order to create a really successful marriage, you have to be prepared
                          to face different problems and you have to know how to solve them.
                          Resolving conflicts and compromising  in a relationship will  make  a
                          strong foundation for a healthy marriage. Trust is vital for a marriage,
                          so you have to be sure that you can trust your partner completely.


                                                        Topic 21
                             MODERN CONSUMER SOCIETY. THE PHILOSOPHY OF
                            CONSUMPTION AND MODERN TRADE ORGANIZATION.
                            INFLUENCE OF ADVERTISING ON THE ECONOMY AND
                                             CONSUMER PSYCHOLOGY

                                 Consumerism is a social and economic policy that encourages
                          the acquisition of goods and services in ever-increasing amounts. With
                          the industrial  revolution,  but  particularly  in  the 20th  century, mass
                          production led  to  an economic  crisis:  there  was overproduction—
                          the supply of  goods  would  grow  beyond  consumer demand,  and  so
                          manufacturers  turned  to planned  obsolescence and  advertising  to
                          manipulate  consumer  spending.  The  success  of  the  consumerist
                          cultural ideology can be witnessed all around the world. People rush to
                          the mall to buy products and end up spending money with their credit
                          cards. Shopping centers are a representative example of a place where
                          people  are  explicitly  exposed  to  an  environment  that  welcomes  and
                          encourages consumption as some of them are open for 24 hours.
                                 Advertising  is  a  form  of  communication  for  marketing  and
                          used to encourage or persuade an audience to buy the product. It has a
                          great  impact  over  the  producers,  consumers  and  society  and  now  it
                          looks like it has become the necessity for the producers to advertise
   36   37   38   39   40   41   42   43   44   45   46