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TALK, TALK, TALK

                                To people from other countries, Americans may seem loud and
                            embarrassing to be with, and too willing to share their entire life
                            stories with strangers. To Americans, however, that is considered
                            normal,  friendly  behavior.  What  does  confuse  newcomers  to  the
                            United States is that although an American may have shared some
                            very private information with them, it does not necessarily lead to a
                            long and lasting friendship. Openness and honesty are just part of
                            the American character, and any reserve or shyness on the part of
                            strangers  may  be  taken  as snobbishness, or  a  sign  that  they  may
                            have something to hide.

                                             BUSINESS RELATIONS

                                When  it  comes  to  doing  business,  Americans  are  generally
                            quite informal and relaxed in their relations with people, but they
                            are very, very serious about business itself. Most people who work
                            together call each other by their first names, including the CEO.
                                When meeting someone for the first time, it is best to wait for
                            them  to  ask  to  be  called  by  their  first  name.  Until  then,  it  is
                            probably best to call them by their title and their surname.
                                Americans tend to be friendly and polite in their business deal-
                            ings, but the bottom line is that it is still business, no matter how
                            friendly.  They  are  also  very  honest  and  up-front,  and  will  not
                            hesitate to say what needs to be said. To some people it may seem
                            very direct and even rude, but if something is not happening the
                            way it should, Americans will speak up and expect the person they
                            are dealing with to do something about it. In the opposite situation,
                            if someone has done a job particularly well, an American business
                            associate will be eager to praise that person.

                                               BUSINESS LETTERS

                                   Unless you know the person you are writing to very well,
                            use a title and the person's last name when you begin a letter:
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