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DIRECT IS BEST

                                Americans do not understand people who seem to be friendly
                            and  say  "yes"  a  lot  just  because  it  is  expected  in  a  business
                            situation. If you are friendly, seem to agree about many things, and
                            business  discussions  have  gone  well,  Americans  will  think  that
                            you  have  reached  an  agreement.  If  you  then  go  back  to  your
                            country and decide that you cannot agree to certain points after all,
                            an American will feel betrayed. Americans are more comfortable
                            with  conflict,  and  even  outright  aggression,  than  they  are  with
                            what they see as dishonesty.
                                The  general  American  attitude to  work  and  to  any  problems
                            that  arise  at  work  is  a  confident,  we-can-do-it  spirit,  and  they
                            generally expect this same attitude from anyone they work with.
                            The  American  workplace  is  also  highly  competitive,  an  attitude
                            that is encouraged early on in children and young people through
                            the  competitive  nature  of  American  schools,  sports,  and  other
                            activities.


                                                TOUCHY, TOUCHY


                                If  you  think  about  it,  it's  logical  that  since  Americans  like
                            being direct and honest, they don't like jokes that insult people. In
                            other  cultures,  mild  insults  are  just  part  of  social  joking;  in  the
                            United  States,  people  take  such  comments  seriously  and  get
                            offended. They do not like to be embarrassed in public, so don't
                            play any jokes on anyone unless you know that person very, very
                            well.


                                                HAVE A NICE DAY

                                Most people  who  work  in  the  service  industries  (restaurants,
                            hotels,  shops)  are  expected  to  do  their  jobs  with  a  positive  and
                            friendly attitude. This may come across as somewhat false to some
                            people, who find all those cheery  "Hi, theres" and "Have a nice
                            days" a bit annoying. But it is better than getting service with a
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