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both  for  gaining  new  skills  and  in  helping  your  succeed  in  future
                           deals.

                           Conflict arises because you and the other party in a business deal have
                           differing  opinions  about  what  solution  is  the  best  outcome  for  a
                           particular situation. It might be the wording of a contract, or the terms
                           of a sale. No matter what the conflict might be, negotiating can be an
                           effective means for both parties to come to an agreeable compromise.

                           One of the most important skills a negotiator will learn in training is
                           formulating  a  clear objective  of  what to  expect from  the  process of
                           negotiating. This must be kept at the forefront for the other steps you
                           will take in preparing for your conflict negotiation. Knowing what the
                           objective  is then allows  you to consider  modifications that could be
                           made to your terms and still allow you to achieve your objective. This
                           is  invaluable  in  helping  to  provide  solutions  so  that  you  and  your
                           negotiator  counterpart  can  come  to  a  reasonable  solution.  Knowing
                           what  your  objective  is  also  gives  you  a  starting  place  to  determine
                           what  the  benchmark  will  be  for  the  minimum  terms  acceptable  for
                           reaching an agreement on the issue.

                           Conflict  negotiation  training  also  provides  the  negotiator  with  a
                           variety  of  strategies  that  can  be  used  to  bring  the  negotiations  to  a
                           successful  resolution.  One  excellent  strategy  is  to  be  an  effective
                           listener. Truly hearing what the other parties in negotiations have to
                           say will allow you to better understand what they see as terms in the
                           conflict.  Knowing  this,  you  can  frame  alternatives  that  you  offer  in
                           such a way so that it appeals to them on as many levels as possible,
                           and thus they will be more likely to agree to your terms. You can also
                           gain clarity on your counterpart’s positions by asking them questions.
                           Their  answers  will  provide  useful  information  that  can  help  you
                           modify or change your positions’ wording, showing them how it will
                           be  of  benefit  to  them,  while  not  backing  down  on  your  ultimate
                           objectives.
                           You  can  also  achieve  a  successful  conflict  negotiation  by  first
                           beginning to reach an agreement on some small issues. Once you have


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