Page 209 - 4188

207

Fig. 6.5 Difference Between PR and Advertising

4. Why may the final editorial or news message differ from its original

intent?
5. What are advantages and disadvantages of publicity?
6. What are pros and cons of advertising?

7. Give examples of publicity.
8. Give examples of advertising.
9. Comment the following statement: “Since you are purchasing the

space there is no filter in advertising. Your audience gets your
message directly, exactly the way you created it.”
10. Summarize the text.

Text 8

HOW TO RUN ETHICALLY SOUND PR CAMPAIGNS
48
By Steven Le Vine
Any first-rate publicist can carefully craft and execute a proper PR
campaign that will both generate a substantial amount of press exposure,
and also help to portray his or her client in a positive light.

48
Le Vine S. How To Run Ethically Sound PR campaign / Steven Le Vine. – Available
at: http://aboutpublicrelations.net/uclevine3.htm