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example, a television news reporter may spend an hour or longer
meeting a client, asking a multitude of questions, then taping responses.
The end result however may be boiled down to a ten-second sound bite
on the newscast where nearly all of the message gets lost or can be

misinterpreted by the audience.A radio talk show interview can start out
as informational then turn controversial depending on the host. Keep in
mind their goal is to engage the audience and build ratings, not help a

business owner sell their products or services, position a cause or back a
certain candidate
Experienced public relations practitioners and their clients should
understand the nuances between publicity and advertising. They should

realize the final editorial or news message may differ from its original
intent. Educating clients on the distinctions between the two adds clarity
to both your ad campaign and your public relations campaign and helps

make each more effective.

ASSIGNMENTS

1. What does the term “public relations” mean?
2. What does “advertising” mean?
3. What are the main differences between PR and advertising? Use

figures below.

Fig. 6.4 Advertisng vs. PR