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are hard to break. Nonetheless, blogs are one more tool in the
communicator’s kitbag and they should be used where and when they
make sense.

ASSIGNMENTS
1. What is blogging?
2. Should a blog be link driven now?

3. What is one common characteristic about blogging?
4. Why blogging is demanding?
5. What is the relationship between PR and blogging? Use figures
below.

Fig. 6.2 PR and Blogging

Fig. 6.3 PR, Blogger Relations and Paid Advertising
6. What did a blog hyperlink originally mean?

7. What are the differences between PR blog and a personal blog?
8. How do you understand the evanescent nature of blogs?