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 This comes as part of the business’new focus on the Y market. Call
Q for more information.
 Does anybody know where the history exhibit for the company

went? It was last seen five years ago. Check this link to see photos
from some of the exhibits.
 HR called a few minutes ago and asked us to publicize the

upcoming changes in the medical plan. Go to the following link
where the changes will be explained in a day or two or call Z.
The virtue of diary entries is brevity. One does not have to wade

through a policy statement or a press release to get the gist of something.
Blogging in this sense is similar to a wire service and the blogger an
editor serving up fresh news quickly without the approval machinery of

the typical corporate communications department getting in the way.
This means, however, that the PR practitioner who serves as an
organizational blogger knows the limits in which he or she works.
A third consideration that PR practitioners have to take into

account with blogging is the evanescent nature of it. Journal entries enter
and exit the blogger’s diary, most never to be seen again except in
archive form. So, how does one find easily what has been blogged in the

past? That is, if I am an employee who five days after reading the entry
about the benefit plan wants to get the hyperlink and check the changes
in the plan, how do I easily find the journal entry where the hyperlink
was given?

Some blogging software handles this through addition of a search
engine, but it is not the same as having a repository of well-constructed
information that is readily available, such as white papers that lay out of

the features, functions and benefits of a product. Rather, blogging
advances structured information by letting one know that it is coming or
supplements it by adding facts and information that might not have been

in the original documents.
Blogging entries without relationship to structured information,
while useful in personal journals, would seem to have little application

in PR blogging. That is, if an organization’s news and policies were in
the form of diary entries that had to be searched each time one wanted to
find something, would it be as useful as a structured document? It does
not seem to me that it would, although some organizations have found

that blogging daily activities and policies has proven useful, especially
in product development cycles.