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Experienced public relations agencies have formulation press
releases into which they can plug the company news, as well as a
targeted list of publications for their industry. Truly good public
relations agencies generally have a good working relationship with key

reporters, boosting their chances of getting coverage. Some public
relations agencies deal only with large, established clients, while smaller
boutique public relations agencies specialize in certain areas.

At present public relations as a career option exists in private
companies or government institutions that actively market their product,
service and facilities. Public relations training courses are widespread in
educational institutions. According to the U.S. Bureau of Labor

Statistics, there were 122,000 public relations specialists in the United
States in 1998 and approximately 485,000 advertising, marketing, and
public relations managers working in all industries.

Most public relations practitioners are recruited from the ranks of
journalism. Public relations officers are highly trained professionals with
expertise and knowledge in many areas, for example shareholder

management during a crisis, the evolving role of the in-house public
relations professional, account management skills for public relations, an
introduction to financial public relations, an introduction to consumer

public relations, an introduction to public relations software etc.

ASSIGNMENTS
1. What does the term “public relations” mean?

2. What does PR involve? Use the pictures below.

Pic. 6.1 Public Relations