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Comstock was suitably outraged when he saw it. Comstock's Anti-Vice
Society took the case to the court and lost. However, the case aroused
interest to the painting, which ultimately sold millions of copies.
Standards

In 1950 PRSA enacts the first "Professional Standards for the Practice of
Public Relations," a forerunner to the current Code of Ethics, last revised
in 2000 to include six core values and six code provisions. The six core

values are "Advocacy, Honesty, Expertise, Independence, Loyalty, and
Fairness." The six code provisions consulted with are "Free Flow of
Information, Competition, Disclosure of Information, Safeguarding
Confidences, Conflicts of Interest, and Enhancing the Profession."

In 1982 effective Public Relations helped save the Johnson &
Johnson Corporation, after the highly publicized Tylenol poisoning
crisis.

ASSIGNMENTS
1. Where PR has its origins?
2. When and where did the term “public relations” appear?

3. Who are the profession’s founders?
4. Who has been credited with developing the modern news

release?
5. What is the “two-way street” approach to public relations?
6. What is Ivy Lee contribution in PR?
7. Who saw public relations as an "applied social science" that uses

insights from psychology, sociology, and other disciplines to
scientifically manage and manipulate the thinking and behavior of an
irrational and "herdlike" public?

8. When was the first “Professional Standard for the Practice of
Public Relations" enacted?
9. What are the six core values of the current Code of Ethics?
10. Summarize the text.