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         Public Relations



                                                    Text 1


                                     A BRIEF HISTORY OF PR
                                                                                                     41
                                                  From http://publicrelationsblogger.com
                 The history of public relations is mostly confined to the early half
         of  the  twentieth  century;  however  there  is  evidence  of  the  practices
         scattered  through  history.  One  notable  practitioner  was  Georgiana
         Cavendish, Duchess of Devonshire whose efforts on behalf of Charles

         James  Fox  in  the 18th  century  included press  relations,  lobbying  and,
         with her friends, celebrity campaigning.
                 A number of American precursors to public relations are found in

         the form of publicists who specialized in promoting circuses, theatrical
         performances, and other public spectacles. In the United States, where
         public  relations  has  its  origins,  many  early  public  relations  practices
         were developed in support of railroads. In fact, many scholars believe

         that the first appearance of the term "public relations" appeared in the
         1897 Year Book of Railway Literature.Later, practitioners were — and

         are still often — recruited from the ranks of journalism. Some reporters
         concerned with ethics criticize former colleagues for using their inside
         understanding  of  news  media  to  help  clients  receive  favorable  media
         coverage

                 The first "names" Some historians regard Ivy Lee as the first real
         practitioner  of  public  relations,  but  Edward  Bernays,  a  nephew  and
         student  of  Sigmund  Freud,  is  generally  regarded  today  as  the

         profession's  founder.  In  the  United Kingdom  Sir  Basil  Clarke  (1879  -
         1947) was a pioneer of public relations.
                 The First World War helped stimulate the development of public
         relations as a profession. Many of the first PR professionals, including

         Ivy Lee, Edward Bernays, John W. Hill, and Carl Byoir, got their start
         with  the  Committee  on  Public  Information  (also  known  as  the  Creel
         Committee),  which  organized  publicity  on  behalf  of  U.S.  objectives

         during World War  I.Edward Bernays was the self-appointed Father of
         Public Relations.



         41
            A Brief history of PR. – Available at: http://publicrelationsblogger.com/2009/05/
         history-of-public-relations-brief.html
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