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Public Relations
Text 1
A BRIEF HISTORY OF PR
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From http://publicrelationsblogger.com
The history of public relations is mostly confined to the early half
of the twentieth century; however there is evidence of the practices
scattered through history. One notable practitioner was Georgiana
Cavendish, Duchess of Devonshire whose efforts on behalf of Charles
James Fox in the 18th century included press relations, lobbying and,
with her friends, celebrity campaigning.
A number of American precursors to public relations are found in
the form of publicists who specialized in promoting circuses, theatrical
performances, and other public spectacles. In the United States, where
public relations has its origins, many early public relations practices
were developed in support of railroads. In fact, many scholars believe
that the first appearance of the term "public relations" appeared in the
1897 Year Book of Railway Literature.Later, practitioners were — and
are still often — recruited from the ranks of journalism. Some reporters
concerned with ethics criticize former colleagues for using their inside
understanding of news media to help clients receive favorable media
coverage
The first "names" Some historians regard Ivy Lee as the first real
practitioner of public relations, but Edward Bernays, a nephew and
student of Sigmund Freud, is generally regarded today as the
profession's founder. In the United Kingdom Sir Basil Clarke (1879 -
1947) was a pioneer of public relations.
The First World War helped stimulate the development of public
relations as a profession. Many of the first PR professionals, including
Ivy Lee, Edward Bernays, John W. Hill, and Carl Byoir, got their start
with the Committee on Public Information (also known as the Creel
Committee), which organized publicity on behalf of U.S. objectives
during World War I.Edward Bernays was the self-appointed Father of
Public Relations.
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A Brief history of PR. – Available at: http://publicrelationsblogger.com/2009/05/
history-of-public-relations-brief.html