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Pic. 6.2 PR Components
3. Why is PR effective in helping politicians attract votes and raise
money, and craft their public image and legacy?
4. Which techniques does PR employ in present times?
5. Why does role of public relations specialist become pertinent in crisis
situations?
6. What is a press release?
7. Who are public relations officers?
8. Are public relations training courses widespread in educational
institutions. Why / why not?
9. Comment the following statement: “Public relations help an
organization and its public adapt mutually to one another."
10. Summarize the text.
