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phrases  such  as  "Am  I  going  too  fast?"  rather  than  "Is  this
                             too difficult for you?"
                           5. Use  objective,  accurate  language.  Avoid  throwing  around
                             adjectives  such  as  fantastic  and  fabulous,  which  people  from
                             other cultures might consider unreal and overly dramatic.
                           6. Let  other  people  finish  what  they  have  to  say.  If  you  interrupt,
                             you  may  miss something  important.  You'll also show a  lack
                             of respect.

                                      CROSS-CULTURAL COMMUNICATION
                                                ON THE TELEPHONE

                           In  some  countries,  like  Italy  and  Britain,  conversation  is  a  form  of
                           entertainment. There is an endless flow of talk and if you break the
                           flow for a second someone else will pick it up. In other countries there
                           is a higher value placed on listening – it is not only impolite to break
                           in  but  listeners  will  consider  what  has  been  said  in  silence  before
                           responding. Finland and Japan are examples.

                           If you are talking to people who are also speaking English as a foreign
                           language, they are likely to leave gaps and silences while they search
                           for  words  or  try  to  make  sense  of  what  you  have  just  said.  So  be
                           patient  and  try  not  to  interrupt,  as  you  would  hope  they  would  be
                           patient with you.

                           Every  country  has  its  own  codes  of  etiquette.  For  example,  it  is
                           common for North Americans and the British to use first names very
                           quickly,  even  in  a  letter  or  fax  or  telephone  call.  Such  instant
                           familiarity  is  much  less  acceptable  in  the  rest  of  Europe  and  Asia
                           where  even  business  partners  and  colleagues  of  many  years’
                           acquaintance address each other by the equivalent Mr. or Mrs. And
                           the last name or job title.

                           So stick to last names unless you specifically agree to do otherwise.
                           Don’t  interpret  the  other  person’s  formality  as  stiffness  or
                           unfriendliness. On the other hand,  if  business partners with a North

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