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3. LOSE-LOSE

                           Lose-Lose negotiations involve a situation in which everyone is going
                           to lose. Lawsuits are often lose-lose. Let's say you leave your jacket at
                           a  restaurant  coat-check  and  they  lose  it.  Your  negotiations  for
                           compensation  with  the  restaurant's  manager  are  lose-lose.  Your  not
                           likely to get more money than the coat was worth. The restaurant also
                           loses. Lose-lose negotiations can quickly turn bitter and adversarial.
                           Despite  the  fact  that  both  parties  will  lose  it's  important  to  try  to
                           maintain a collaborative approach.

                           4. ADVERSARIAL NEGOTIATIONS

                           Adversarial  negotiations  are  highly  competitive  in  nature.  Win-lose
                           and  lose-lose negotiations are most likely to be adversarial. Nobody
                           wants to lose, this tends to drive intense competition. In some cases,
                           win-win  negotiations  are  also  adversarial.  For  example,  high  stakes
                           business-to-business  sales  negotiations  often  become  adversarial
                           (customer  vs  seller).  In  extreme  cases,  negotiations  are  adversarial
                           because  the  parties  involved  intensely  dislike  each  other.  In  such
                           cases, negotiators may not be interested in winning. Instead, they may
                           seek to maximize the losses of the other party. Negotiations between
                           political  rivals  may  turn  destructive  in  this  way.  Adversarial
                           negotiations require battle strategies.

                           5. COLLABORATIVE NEGOTIATIONS

                           Collaborative  negotiations  are  creative  and  friendly.  For  example,
                           business  partnership  negotiations  are  often  collaborative.  Win-win
                           negotiations  that  are  expected  to  yield  big  wins  tend  to  be
                           collaborative.  Collaborative  negotiations  rely  on  persuasive
                           techniques, optimism and creativity.


                           6. MULTI-PARTY NEGOTIATIONS



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