Page 44 - 342_
P. 44

set out in the franchise

            Fixed  asset           Assets         agreement.

            such  as  machinery,  land

            and  buildings,  plant  and           Gross        profit      (or

            equipment  which  are                 contribution)            The

            normally  not  for  sale              difference  between  sales

            and  which  are  intended             and  the  direct  costs  of

            for     use     within      the       making those sales.

            business.

                                                  Income        (or      sales

            Fixed  costs  These  are              income)              Money


            also         known           as       obtained by selling goods
            Overheads.  These  are                or  services  and  from


            the      costs      of      the       investments.

            business,  which  do  not

            vary  in  proportion  to              Indirect  costs          See

            changes  in  sales  or                Fixed Costs.

            output.

            Examples arc rent, rates,
                                                  Liabilities        Amounts
            administrative  expenses
                                                  owed  by  a  business  to
            etc.
                                                  others.


            Franchise The  right  to

            use  the  name  of  another

            company,  and  to  sell  its

            products  or    services  in

            exchange  for  a  royalty.

            The franchisee agrees to


            abide  by  the  conditions
                                                                                                            41
   39   40   41   42   43   44   45   46   47   48   49