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reports. Enterprise Resource Planning (ERP) systems are an example of
the integrated information system.
CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
A CRM system manages various aspects of customer relations, e.g.
customer information management, interaction with customers, purchase
history, and customer interests. ERP systems often serve as a basis for
CRM system. CRM system is typically assisted by specially designed
software called CRM software (Figure 14-4). The CRM software can be
used by various departments. Marketing Department uses it to gain better
customer understanding while sales department uses it to track sales
process.
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