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- the quality of the medium used to transmit the message. The medium is the means of
communicating e.g. e– mail, telephone, letter, etc.;
- any distracting 'noise' that prevent the message from effectively getting through. For
example, if the recipient receives lots of e– mail messages, they may fail to give proper
attention to the sender's message;
- the ability of the receiver to decode the message. Communication is key to any business
success. Unless potential clients and customers are aware of your business, they will not have
the information to contact you or to purchase your products. When they are aware of your
business, they must be able to contact it easily.

Task 4. True/ False.
1. Management in all business and human organization activity is the act of getting
people together to accomplish desired goals and objectives.
2. Good communications are not basic to successful management.
3. There are three main forms of business communication.
4. Intemal communication, i.e. communication outside the business.
5. Typical forms of internal communication include: electronic mail, company
websites, company databases, face- to– face interactions, phone communications.
6. Most large companies have commercial webapps enabling customers to buy online.
7. The information is communicated in the form of a text.
8. Communication is key to any business success.

III HOME ASSIGNMENT

Task 5. Make up 10 questions to the above mentioned text an learn new words.

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