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Будинок із химерами, відомий своїми прикрасами міфологічних та мисливських
                  сюжетів,  є  головною  архітектурною  спорудою  раннього  декоративного  стилю  модерн
                  міста Києва, свою назву отримав завдяки скульптурним прикрасам.
                         Будинок із химерами, відомий своїми прикрасами міфологічних та мисливських
                  сюжетів,  є  головною  архітектурною  спорудою  раннього  декоративного  стилю  модерн
                  міста Києва, столиці України, свою назву отримав завдяки скульптурним прикрасам.
                         Будинок із химерами, відомий своїми прикрасами міфологічних та мисливських
                  сюжетів,  є  головною  архітектурною  спорудою  раннього  декоративного  стилю  модерн
                  міста  Києва,  столиці  України,  свою  назву  отримав  завдяки  скульптурним  прикрасам,
                  тематика яких – тваринний наземний та підводний світи, атрибути полювання, казкові
                  істоти.
                         T: This text will be very interesting to you. Let’s start reading.

                         Task 3. Sсan the text and discuss its key ideas.
                          BASIC TYPES OF MANAGERS' ACTIVITY (BUSINESS COMMUNICATION)
                         Management in all business and human organization activity is the act of getting people
                  together  to  accomplish  desired  goals  and  objectives.  Management  comprises  planning,
                  organizing,  staffing,  leading  or  directing,  and  controlling  an  organization,  deployment  and
                  manipulation  of  human  resources,  financial  resources,  technological  resources,  and  natural
                  resources.
                         Probably the most important foundation skill for workers in the new environment is the
                  ability  to  communicate.  This  means  being  able  to  listen  as  well  as  to  express  your  ideas
                  effectively  in  writing  and  in  speech.  As  you  advance  in  your  career,  communication  skills
                  become  ever  more  important.  Good  communications  are  basic  to  successful  management.
                  Business  Communication  is  the  type  of  communication  used  in  order  to:  promote  an
                  organization, service, and product; and to impart  information towards. employees. It is very
                  vital  in every  business to have a  medium  in order to communicate with employees, clients,
                  serviceproviders  and  others.  There  is  a  standard  rule  to  follow  in  order  to  be  professional
                  enough  to  deal  with  calls  and  writing  letters.  There  are  two  main  forms  of  business
                  communication:
                         1. Intemal communication, i.e. communication within the business.
                         2. External communication, i.e. communication outside the business.
                         Internal communication is essential to attracting and retaining a talented staff. You must
                  provide the direction for the company by consistently communicating that message; you must
                  motivate  your  staff  through  various  forms  of  communication,  which  can  include  awards,
                  newsletters, meetings, telephone calls and formal and informal discussions. Typical forms of
                  internal communication include: electronic mail, company websites, company databases, face-
                  to–  face  interactions,  phone  communications.  Staff  magazines,  notices  and  posters  on  staff
                  notice  boards  provide  other  means  of  internal  communications.  External  communication
                  reaches out to the customer to make him or her aware of your product or service and to give the
                  customer a reason to buy. This type of communication includes your brochures, various forms
                  of  advertising,  contact  letters,  telephone  calls,  Web  sites  and  anything  else  that  makes  the
                  public aware of what you do. Oral communication is performed in the form of phone calls, and
                  direct face to face interactions. Oral communication is very important in service industries and
                  staff in organisation like banks, insurance companies. Online communications – have become
                  particularly  important  with  the  development  of  e–  commerce.  Most  large  companies  have
                  commercial  websites  enabling  customers  to  buy  online.  Communication  involves  the
                  transmission  of  information  from  a  source  (or  a  number  of  sources)  to  receivers.  The
                  information is communicated in the form of a message. Effective communication is an essential
                  part  of  a  smoothly  running  business  organisation.  In  the  modern  organisation  there  will  be
                  multi-channel flows of communication. The effectiveness of communications depends on:
                        - the clarity of the message;

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