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prioritization, you need to be able to drop something in midstream to focus on another task that
has greater potential to drive results.
It may feel counterintuitive, but in the rough-and-tumble drive to start a company,
perfectionism can be a problem. You have to be willing to do things half way just to get more
done with the higher chances to yield strong results. And that isn’t easy for high performers.
4. Do the hardest thing first. Procrastination isn’t a species of laziness, it’s avoidance --
and we naturally avoid things we don’t want to do. Lloyd Blankfein, the CEO of Goldman
Sachs, once said that the first thing he does in the office each day is the task he dreads the most.
Whatever you don’t want to do, do it first, and it eliminates the nagging dread that will sap
energy away from other tasks as you postpone the inevitable.
5. Don’t plug leaky boat holes - switch boats. If you’re spending your time spreading
your fingers and toes across leaks springing up through the hull of a business venture, you may
wish you had more feet and hands to cover the deck.
But maybe the real problem is the boat itself.
As NerdWallet co-founder Tim Chen puts it: "Don't spend your time plugging a leaky
boat, spend your time switching boats.” Time spent bailing is time taken away from adding
more profitable vessels to your fleet.
Prioritization pressure never goes away. If things are going well in your business,
something will always seem on fire. If you've got things under control, that’s a big red flag --
it’s a sign you are doing what is urgent, and not what is important.

III HOME ASSIGNMENT

Task 3. Translate into English.
1 Як ви вирішуєте, яким завданням надати перевагу над іншими? 2 Кому потрібно,
щоб це завдання було виконане? Хто з цього матиме користь? З Що конкретно від вас
вимагається зробити? Чи є це цінним? Які вимоги це накладає на ваш час і вашу енергію?
4 До якої дати вам потрібно завершити завдання? 5 Погане планування часто спричинює
те, що неважливі речі стають терміновими. 6 Чому вас попросили виконати це завдання?

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