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7. What is the main task of the information professionals in
corporations?
8. Why does marketing research industry rely heavily on competitive
intelligence?

9. In what cases is information framework useless?

10. Summarize the text.

Fig. 2.15 Functions of Knowledge Manager

Text 8

THE FUTURE OF THE INFORMATION PROFESSIONAL

By Jan Sykes,
16
Richard Fletcher
The number of participants in the study was by no means

statistically representative of the information professional community in
the study countries. However, the insights and frank observations about
the profession shared by interviewees provide a framework that allows
inferences to be made about the state of the profession globally. The

future appears to be characterized by continuing dynamic changes in
terms of content resources, technology, and information

16
Sykes J. The Future of the Information Professional / Jan Sykes, Richard Fletcher. –
Available at : http://www.4info-management.com/pdf/globalwhitepaperlet.pdf