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anywhere at any time in myriads of ways. There is little time to be alone
and less time to think. Regrettably, much of our work is reactive, split-
second handling of issues that will be in the public realm in minutes.
The long, slow build is subordinated to immediate, opportunistic hits

that we hope tie to an overall message objective.
The Internet revolution has profoundly changed the way the PR
business is done, but not its principles. Credibility, accuracy and honesty

in translating the company to the public and vice versa are more
important than ever, especially since the Internet has many charlatans
and unethical communicators. Yet, process change has imposed a
burden on practitioners to learn the new medium and how to use it to

support better, faster and less expensive communications. Regrettably,
for most PR practitioners that part of the Internet revolution is yet to
come.

ASSIGNMENTS
1. What does the term ‘Internet revolution’ mean?

2. What do you know about the condition of the Internet in 1995?
3. How did Internet revolution affect on papers storage?
4. What did author expect from the Internet revolution?

5. Does Internet still develop? Explain.
6. Will Internet replace books, movies, theaters, museums and so on?
7. Would you refuse to use the Internet? Explain using the figure below.

Fig. 4.1 Reasons for Not Using Sicial Media

8. Why do you use Internet?

9. Does the Internet steal your time? Use the figure below.