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         5.  What is the role of ICT?
         6.  How is it possible to change the way of work using the Internet?
         7.  What kind of partnership does ICT allow for?
         8.  What new opportunities has e-economy brought for companies?

         9.  What is the difference between the terms “information society” and
              “e-economy”?
         10.  Summarize the text.


                                                    Text 2


             THE INTERNET REVOLUTION: IT CAME. IT WENT. IT'S
                                                   HERE.
                                                                                                     26
                                                                           By James L. Horton
                 Sometimes  stating  the  obvious  is  necessary.  The  Internet

         revolution  that  came  and  went  in  a  deluge  of  losses,  foundered
         companies, layoffs and broken dreams has not passed. It’s here. It’s just
         not in the form that most envisioned, and the riches so many expected

         did  not  materialize.  But,  for  practical  purposes,  we  work  in  public
         relations  today  in  ways  we  could  not  envision  in  1995  when  Internet
         growth exploded. And interestingly, the Web, which was supposed to be

         the  province  of  a  young,  hip  generation,  has  proven  valuable  to  a
         graying establishment.
                 It  takes  an  older  person  to  understand  how  much  things  have
         changed, and it is even difficult for “mature” practitioners to remember

         how they used to practice PR. People forget processes easily when they
         adapt new ones, and they don’t realize inexorable  evolution occurring
         around  them.  The  Internet  revolution  was  really  one  part  of  a  larger

         change from the early 1980s – the digital revolution. By 1995, we were
         well along in the digital revolution, and worldwide connectivity using a
         1969  packetswitching  technology  was  becoming  the  rocket  behind
         change.  The  Internet  had  been  there  all  along  –  10  years  before  the

         personal  computer.  Few  used  it  outside  of  uni  versities  and  the
         Department of Defense. With development of Web principles in 1991,
         the  obscure  Internet  suddenly  became  connectivity  for  the  rest  of  us.

         Since then, change has been continuous and resistance futile.
                 In  1995,  e-mail  was  a  regular  tool,  but  you  didn’t  contact
         journalists  by  e-mail  unless  journalists  worked  in  high-tech.  In  1995,


         26
             Horton  L.  James  The  Internet  Revolution  :  It  came.  It  went.  It’s  here.  /  James  L.
         Horton. – Available at : http://www.online-pr.com/Holding/TheInternetRevolution.pdf
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