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         Internet



                                                    Text 1


                  INTERNET AS AN IMPORTANT ELEMENT OF THE
          INFORMATION SOCIETY AND E-BUSINESS DEVELOPMENT
                                                                                                     25
                                                                            By K. Hennyeyova
                 The Internet is a flexible technology, able to connect a wide array
         of  people,  organizations,  hardware  and  software  over  any
         communications platform, from telephone lines to satellite systems.

                 Information and communication technologies are necessary to be
         seen  as  a  tool  for  the  increase  of  prosperity  and  corporation
         competitiveness. Europe should play an active role in the development

         of the more equitable information society, which offers fair chances of
         inclusion to all countries.
                 The increased use of information and communications technology
         (ICT) has had a radical impact on the way we live. We now talk about a

         new  “eeconomy”,  encompassing  all  the  different  ways  that  the  new
         technology  affects  how  we  earn  and  spend  money.  ICT  has  not  only

         provided  us  with  products  that  are  innovative  in  themselves:  they  are
         among  the  principal  motors  for  change  in  the  modern  economy.
         Technology  is  now  considered  as  a real  part  of  the  economic  system:
         knowledge  has  become  the  important  factor  of  production  in  leading

         economies.  Electronic  commerce  is  a  technology  for  change.  Major
         benefits will accrue to those companies that are willing to change their
         organization  and  business  processes  to  fully  exploit  the  opportunities

         offered by electronic commerce.
                 For companies, the e-economy has brought new opportunities. E-
         economy  means  that  businesses  can  reach  many  more  potential
         customers  (B2C),  work  more  effectively  with  other  businesses  (B2B),

         and with governments (B2G). And they can use the new technology to
         change the way they work, modernising their production processes and
         internal organisation, so that their operations can become more effective

         and efficient.
                 For consumers, the e-economy brings many benefits. It means that
         products and services are available to people even in remote areas. And


         25
             Hennyeyova  K.  Internet  as  an  important  element  of  the  information  society  and  e-
         business development / K. Hennyeyova // AGRICECON. – 2005. – № 5. – Available at :
         http://www. Agriculture journals. cz/ publicFiles/58285.pdf
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