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5. How does television influence our eating habits, family interactions,
and use of leisure time?
6. How do advertisers try to influence viewers with all types of
consumerism?

7. How long are Commercials?
8. Why are children especially susceptible to electronic media?
9. Is all TV advertising negative? Why?

10. Summarize the text

Text 6

TEN REASONS TO ADVERTISE IN A NEWSPAPER
22
From “Newspaper Association of America”
Reach
No other advertising vehicle has the reach of newspapers. Fifty-
four percent read a newspaper on an average weekday. Sixty-three
percent read a newspaper on an average Sunday.

Quality
Your very best prospects are newspaper readers. People who are
typically labeled upscale all count themselves as newspaper readers,

meaning upper income, higher education, professional/ managerial
occupations. Among adults with $75,000+ incomes, 63 percent read the
daily newspaper while 71 percent of the same group read a Sunday
newspaper. With $50,000 a year incomes 60 percent read a daily paper

and 75 percent a Sunday. Sixty percent of college graduates read a daily
newspaper and 69 percent a Sunday. Of executive administrative and
managerial adults, 59 percent read a daily newspaper and 67 percent a

Sunday.
Targeted
From targeting ad placement by section readership, using inserts
to finitely deliver to a few residential blocks, newspapers can fine-tune

your message.

22
Ten Reasons to Advertise in a Newspaper // Newspaper Association of America. –
Available at: http://www.ncpress.com/ncps/SNAPdocuments/Top10%20Reasons%20
to%20Advertise%20in%20a%20Newspaper.pdf