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                                                    Text 7

                  E-NEWSPAPERS: REVOLUTION OR EVOLUTION?
                                                                                                  23
                                                                          By Deniz Bokesoy
                 During  the  last  two  decades  e-newspapers  have  been  cautious
         about drawing a clear mission regarding their role and design. In spite of
         their  increasing  use  of  digital  technology,  they  have  followed  the

         traditions  of  print  newspapers  for  defining  their  boundaries  in  design,
         purpose  and  use.  This  paper  examines  the  progress  of  e-newspapers
         focusing  on  their  impact  on  the  news  industry  and  determines  if  the
         development  is  a  revolutionary  or  evolutionary  process.  First,  their

         origins  and  growth  are  summarized.  Then,  their  current  position  is
         examined with special focus on design, interactive elements and content.
         Finally, an overall assessment of their identity is offered to answer the

         question above.
                 A Short History of E-Newspapers
                 Although newspapers in electronic format first appeared in 1970s,

         online delivery of news emerged in the 1990s (Greer & Mensing, 2006).
         In these  early versions, the content was text-based, and was delivered
         from online services such as America Online (Li, 2006). In 1994, less

         than  10  newspapers  were  available  to  the  public  through  the  World
         Wide Web. However, online newspapers demonstrated rapid growth by
         the end of 1990s and by mid 2001, more than 3,400 newspapers were
         online (Li, 2006).

                 The  reason  for  this  accelerated  emergence  of  online  newspapers
         was  not  only  the  potential  offered  by  Internet.  The  profit  of  the
         newspaper  industry  was  in  decline  since  the  end  of  1980s,  and  the

         publishers  were  looking  for  new  ways  for  their  business  (Bockowski,
         2004).  Ironically,  online  versions  did  not  bring  the  quick  profit
         publishers were looking for. Rather, the revenues showed a stable, but
         slow  increase  (Greer  &  Mensing,  2006).  Nevertheless,  the  negative

         impact  on  the  circulation  of  print  newspapers  has  also  been  less  than
         expected  (Cao  &  Li,  2006).  During  the  first  decade  of  online
         newspapers,  they  were  seen  mostly  as  complimentary  to  the  print

         medium, often as an advertisement introducing the print newspaper as
         the main merchandise (Krumsvik, 2006). Gradually, as more and more
         newspapers  appeared  online,  publishers  felt  pressured  to  have  a  web


         23
            Bokesoy D. E-newspapers: Revolution or Evolution? / Deniz Bokesoy. – Available at:
         http://fdt.library.utoronto.ca/index.php/fdt/article/view/4902
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