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Results
Newspaper advertising works! While this point should go without
saying, the fact remains that newspapers are frequently thought of as a
results medium. Newspaper ads create traffic, move merchandise and,
yes, establish brands. We cannot lose track of the notion that, in a world
of thousands of messages a day, advertising in newspapers is one sure
thing when it comes to producing results.
ASSIGNMENTS
1. Present 10 reasons for advertising in a newspaper.
2. Explain the most interesting reason to you.
3. Does he following list of pros cons of advertising in newspapers
correspond to the article? See Table 3.3.
4. What things are the best to advertise in a newspaper?
5. What does the term ‘flexibility’ mean?
6. How do you understand the term ‘quality’ mean?
7. What does the term ‘environment’ mean in the article?
8. Have you ever placed your advertising in a newpaper?
9. How do you think, what things are the best to advertise in a
newspaper?
10. Summarize the text.
