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A general friendly environment also helps. The receptionist at the
desk should greet with a hello and greet them in a friendly way. When
the person they are meeting comes to greet them a hand shake would
give the impression of friendliness and even a meet and greet of
employees would show the general character and atmosphere of that
workplace.

By creating a welcome space for visitors the business can give the
impression that they are organised, adaptable to the visitors’ needs,
friendly, and make the visitor feel comfortable. This atmosphere has
advantages in that it gives a good impression and the visitor may
recommend the business elsewhere or continue to visit and do
business with the company. That is why first impressions are always
important in terms of being a welcoming business.

WHY DO I NEED AN INTERNATIONAL VISITOR
WELCOME PLAN?

An international visitor welcome plan will ensure that your business
can capitalise on these future opportunities by taking into account the
language and culture of your new overseas customers.

Visit London estimates that it will spend approximately £14.2 million
on marketing and promoting London to potential visitors in 2008/09.
Travelodge reveals that £3 billion will be generated by 6.6 million
more visitors between 2007 and 2016, creating a possible 75,000 new
jobs.

Online information and booking services in the language of your
customer, a warm and friendly welcome, showing respect and an
efficient and helpful customer service that takes into account cultural
needs – all of these elements can create a lasting impression. As part
of a carefully prepared welcome plan, you can ensure your customers’
recommendation and repeat business as well as the opportunity to take
advantage of the predicted growth in visitors, revenue and jobs.

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