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UNIT 3
CULTURE AND ENTERTAINMENT

“Universities exist to transmit knowledge and understanding of ideas
and values to students not to provide entertainment for spectators or
employment for athletes.”
Milton Friedman

The following text is about cultural diversity. Read it through once
and decide which of the three statements (A, B or C) given below the
extract offers the most accurate summary.

THE IMPACT OF CULTURE ON BUSINESS

Take a look at the new breed of international managers, educated
according to the most modern management philosophies. They all
know that in the SBU, TQM should reign, with products delivered
JIT, where CFTs distribute products while subject to MBO. (SBU =
strategic business unit, TQM = total quality management, JIT = just-
in-time, CFT = customer first team, MBO = management by
objectives.)

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