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7. That means, for example, that sending bulk email to a list of
bloggers just cause they have blogs is not okay.
8. Aside: the definition of permission marketing: Anticipated, personal
and relevant messages delivered to people who actually want to get
them. Nowhere does it say anything about you and your needs as a
sender. Probably none of my business, but I'm just letting you know
how I feel. (And how your prospects feel).
9. Is the email from a real person? If it is, will hitting reply get a note
back to that person? (if not, change it please).
10. Have I corresponded with this person before?
11. Really? They've written back? (if no, reconsider email).
12. If it is a cold-call email, and I'm sure it's welcome, and I'm sure it's
not spam, then don't apologize. If I need to apologize, then yes, it's
spam, and I'll get the brand-hurt I deserve.
13. Am I angry? (If so, save as draft and come back to the note in one
hour).
14. Could I do this note better with a phone call?
15. Am I blind-ccing my boss? If so, what will happen if the recipient
finds out?
16. Is there anything in this email I don't want the attorney general, the
media or my boss seeing? (If so, hit delete).
17. Is any portion of the email in all caps? (If so, consider changing
it.)
18. Is it in black type at a normal size?
19. Do I have my contact info at the bottom? (If not, consider adding
it).
20. Have I included the line, "Please save the planet. Don't print this
email"? (If so, please delete the line and consider a job as a forest
ranger or flight attendant).
21. Could this email be shorter?
22. Is there anyone copied on this email who could be left off the list?
23. Have I attached any files that are very big? (If so, google
something like 'send big files' and consider your options.)
24. Have I attached any files that would work better in PDF format?
25. Are there any :-) or other emoticons involved? (If so, reconsider).
26. Am I forwarding someone else's mail? (If so, will they be happy
when they find out?)
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