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                                                    3. HIERARCHY OF NEEDS



                      Abraham Maslow, an American psychologist, advanced a theory of a hierarchy of needs.
               Maslow  assumed  that  people  seek  to  satisfy  a  variety  of  needs.  He  assumed  that they  could  be

               arranged according to their  importance  in a sequence known as Maslow’s  hierarchy of  needs or
               Maslow’s pyramid of needs.

                      At  the  most  basic  level  there  are  physiological  needs,  the  things  we  require  to  survive.

               These needs include food and water, clothing, shelter, and sleep. In the employment context, these
               needs are usually satisfied through adequate wages.

                      At the next level there are safety needs, the things we require for physical and emotional
               security. Safety needs may be satisfied through job security, health insurance, pension plans, and

               safe working conditions.
                      Next there are the social needs, the human requirements for love and affection and a sense

               of  belonging.  To  an  extent, these  needs  can  be  satisfied  through the  work  environment  and  the

               informal organization. But social relationship beyond the workplace – with family and friends, for
               example – are usually needed too.






                    5. Self-realization needs                                        the uppermost level


                    4. Esteem needs


                    3. Social needs


                    2. Safety needs


                    1. Physiological needs                                             the most basic level




                      At the level of esteem needs, we require respect and recognition (the esteem of others), as
               well as a sense of our own accomplishment and worth (self-esteem). These needs may be satisfied

               through personal accomplishment, promotion to more responsible jobs, various honors and awards,
               and other forms of recognition.
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