Page 59 - 6688
P. 59

59
                    Inadequate Responses
                    Regardless of the kinds of questions chosen, the interviewer is never completely sure
              of obtaining the number and quality of answers he or she would like to have. Interviewing is
              a dynamic process, not a programmed event with the participation of the respondent. Thus
              another  aspect  of interviewing skill involves handling inadequate responses. There are
              five inadequate responses that the interviewer can anticipate and try to avoid.
                    No Answer
                    The respondent gives no answer—that is, either refuses to answer ("No comment" or
              "I'd rather not say") or says nothing at all. Such responses might bring the interview to a
              dead end. Hence, the interviewer might follow up such a response with a second, related
              question or, if necessary, drop the line of inquiry altogether.
                   Partial Answer
                   The respondent gives a partial answer. The interviewer might then restate the part of
              the  question  that  has  not  been  answered.  If  the  respondent  gives  a  good  many  partial
              answers,  the  interviewer  should  review  the  questions  asked.  Perhaps  some  could  be
              subdivided  and  posed  individually.  In  general,  it  is  best  to  avoid  asking  more  than  one
              question at a time.
                   Irrelevant Answer
                   There are two reasons the respondent may have gone off on a tangent: he or she
              may not have understood the question completely or may be making a conscious effort to
              avoid answering it. Politicians frequently evade questions by offering irrelevant answers.
                   Inaccurate Answer
                    A  respondent  who  does  not  wish  to  disclose  information  may  offer  an  inaccurate
              answer, especially if revealing the truth would be embarrassing. An inaccurate answer is
              often difficult for the interviewer to detect, especially in an initial interview. The accuracy of
              the  information  the  interviewer  receives  might  be  determined  by  the  respondent's
              motivation. A person who feels threatened by an interview is more inclined to provide data
              within  what  he  or she  perceives to be the interviewer's expectations. People sometimes
              respond inaccurately in an attempt to maintain their status level or achieve a higher one. It
              has  been  found,  for  example,  that  people  (particularly  those  with  high  incomes)
              overestimate  the  number  of  plane  trips  they  have  made  but  play  down  any  automobile
              loans they have taken out (Lansing and Blood, 1964).
                     Whether they are intentional or not, inaccurate responses are damaging not only to
               the interviewer but to the respondent: some of these distortions may be revealed at a later
               date. If the interviewer finds that over a series of meetings the respondent has been giving
                   inaccurate answers, he or she should consider possible reasons for this behavior.

                   Oververbalized Answer
                   The respondent who gives an oververbalized answer tells the interviewer much more
              than  he  or  she  wants  to  know.  Sometimes  lengthy  answers  contain  a  great  deal  of
              irrelevant information. Oververbalized responses severely limit the number of topics that an
              interviewer can cover in the time allotted. He or she should try as tactfully as possible to
              guide  the  respondent  back  to  the  heart  of  the  question,  and  to  increase  the  number  of
              closed questions.
   54   55   56   57   58   59   60   61   62   63   64