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elsewhere  are  frequently  little  more  than  a  conversation  in  line  for  lunch  and  few
               walls separate those who write the code from those who write the checks. This highly
               communicative  environment  fosters  a  productivity  and  camaraderie  fueled  by  the
               realization  that  millions  of  people  rely  on  Google  results.  Leadership  at  Google

               amounts to a deep belief that if you give the proper tools to a group of people who
               like to make a difference, they will.
                      Views on Managers Versus Leaders
                      My definition of a leader…is a man who can persuade people to do what they
               don’t want to do, or do what they’re too lazy to do, and like it.
                        Harry S. Truman (1884–1972), 33rd president of the United States
                      You cannot manage men into battle. You manage things; you lead people.
                        Grace Hopper (1906–1992), Admiral, U.S. Navy
                      Managers have subordinates—leaders have followers.
                        Chester Bernard (1886–1961), former executive and author of Functions of
                 the Executive
                      The first job of a leader is to define a vision for the organization…Leadership
               is the capacity to translate vision into reality.
                        Warren Bennis (1925–), author and leadership scholar
                      A manager takes people where they want to go. A great leader takes people
               where they don’t necessarily want to go but ought to.
                        Rosalynn Carter (1927–), First Lady of the United States, 1977–1981
                      Entrepreneurship
                      It’s  fitting  that  this  section  on  entrepreneurship  follows  the  discussion  of
               Google. Entrepreneurship is defined as the recognition of opportunities (needs, wants,
               problems,  and  challenges)  and  the  use  or  creation  of  resources  to  implement
               innovative ideas for new, thoughtfully planned ventures. Perhaps this is obvious, but
               an entrepreneur is  a  person  who  engages  in  the  process  of  entrepreneurship.  We
               describe  entrepreneurship  as a  process  because it often involves  more  than  simply
               coming up with a good idea—someone also has to convert that idea into action. As an
               example of both, Google’s leaders suggest that its point of distinction “is anticipating
               needs not yet articulated by our global audience, then meeting them with products
               and services that set new standards. This constant dissatisfaction with the way things
               are is ultimately the driving force behind the world’s best search engine.”
                                                                                                  [3]
                      Entrepreneurs and entrepreneurship are the catalysts for value creation. They
               identify and create new markets, as well as foster change in existing ones. However,
               such  value  creation  first  requires  an  opportunity.  Indeed,  the  opportunity-driven
               nature  of  entrepreneurship  is  critical.  Opportunities  are  typically  characterized  as
               problems in search of solutions, and the best opportunities are big problems in search
               of big solutions. “The greater the inconsistencies in existing service and quality, in
               lead  times  and  in  lag  times,  the  greater  the  vacuums  and  gaps  in  information  and
               knowledge,  the  greater  the  opportunities.”   In  other  words,  bigger  problems  will
                                                                 [4]
               often  mean  there  will  be  a  bigger  market  for  the  product  or  service  that  the
               entrepreneur  creates.  We  hope  you  can see  why  the  problem-solving, opportunity-
               seeking  nature  of  entrepreneurship  is  a  fundamental  building  block  for  effective
               principles of management.


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