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understand  a  complete,  clear  rationale  for  categorizing  skills  and  practices  that
               compose the whole of the P-O-L-C framework.
                      It is important to note that this framework is not without criticism. Specifically,
               these criticisms stem from the observation that the P-O-L-C functions might be ideal

               but  that  they  do  not  accurately  depict  the  day-to-day  actions  of  actual
                           [1]
               managers.   The typical day in the life of a manager at any level can be fragmented
               and  hectic, with  the  constant  threat  of  having  priorities  dictated  by  the  law  of the
               trivial many and important few (i.e., the 80/20 rule). However, the general conclusion
               seems to be that the P-O-L-C functions of management still provide a very useful
               way  of  classifying  the  activities  managers  engage  in  as  they  attempt  to  achieve
                                       [2]
               organizational goals.














                      Planning
                      Planning  is  the  function  of  management  that  involves  setting  objectives  and
               determining a course of action for achieving those objectives. Planning requires that
               managers be aware of environmental conditions facing their organization and forecast
               future conditions. It also requires that managers be good decision makers.
                      Planning  is  a  process  consisting  of  several  steps.  The  process  begins
               with environmental scanning which simply means that planners must be aware of the
               critical contingencies facing their organization in terms of economic conditions, their
               competitors,  and  their  customers.  Planners  must  then  attempt  to  forecast  future
               conditions. These forecasts form the basis for planning.
                      Planners must establish objectives, which are statements of what needs to be
               achieved  and  when.  Planners  must  then  identify  alternative  courses  of  action  for
               achieving objectives. After evaluating the various alternatives, planners must make

               decisions about the best courses of action for achieving objectives. They must then
               formulate  necessary  steps  and  ensure  effective  implementation  of  plans.  Finally,
               planners must constantly evaluate the success of their plans and take corrective action
               when necessary.
                      There are many different types of plans and planning.
                      Strategic planning involves analyzing competitive opportunities and threats, as
               well as the strengths and weaknesses of the organization, and then determining how
               to  position  the  organization  to  compete  effectively  in  their  environment.  Strategic
               planning  has  a  long  time  frame,  often  three  years  or  more.  Strategic  planning
               generally  includes  the  entire  organization  and  includes  formulation  of  objectives.
               Strategic  planning  is  often  based  on  the  organization’s  mission,  which  is  its
               fundamental  reason  for  existence.  An  organization’s  top  management  most  often
               conducts strategic planning.


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