Page 10 - 6484

Here’s what you’re going to be asked to do across a range of functional areas
in the first ninety days, before your job evolves into a whole new set of
responsibilities:
Marketing

• Leverage our existing customer base using best-in-class direct marketing
campaigns via e-mail, phone, Web, and print or mail communications.
• Convert our current customer spreadsheet and database into a highly
functional, lean customer relationship management (CRM) system—we need to
build the infrastructure to service and reach out to customers for multiple users.
• Be great at customer service personally—excelling in person and on the
phone, and you will help us build a Ninja certification system for our employees
and partners to be like you.
• Build our Web-enabled direct sales force, requiring a lot of strategic
work, sales-force incentive design and experimentation, and rollout of Web
features to support the direct channel.
Sales
• Be great at demonstrating our product in the showroom, as well as at
your residence and in the field—plan to be one of the top sales reps on the team
(and earn incremental variable compensation for your efforts).
Finance and Accounting
• Build our financial and accounting structures and processes, take over
QuickBooks, manage our team of accountants, hire additional resources as
needed, and get that profit and loss statement (P&L) rocking.
• Figure out when we should pay our bills and manage team members to
get things paid on time and manage our working capital effectively.
• Track our actual revenues and expenses against your own projection—
you will be building and running our financial model.
Operations
• We are building leading-edge capabilities on returns, exchanges, and
shipping—you will help guide strategic thinking on operational solutions and will
implement them with our operations manager.
• We are looking for new headquarters, you may help identify, build out,
and launch.
HR and Recruiting
• We are recruiting a team of interns—you will take the lead on the
program, and many or all of them will report to you; you will be an ombudsman
of sorts for our summer program.
• The company has a host of HR needs that are currently handled by the
CEO and third parties; you will take over many of these.
Production and Product Development
• The company is actively recruiting a production assistant/manager—in
the meanwhile, there are a number of Web-facing and vendor-facing activities you
will pitch in on.
The Ideal Candidate Is…

10