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4. Record ideas: In turn, each participant reads aloud one idea, and it is
recorded on the flip chart for all to see.
5. Continue until all ideas are recorded.
6. Discourage discussion, not even questions for clarification.
7. Encourage “hitchhiking,” that is, expanding on another’s statement.
Ideas do not have to be from the participant’s written list.
8. Participants may pass a turn and then add an idea at a subsequent turn.
9. Discourage combining ideas from individuals unless they are exactly the
same.
10. Group discussion: After all ideas are recorded, the person who
suggested the idea is given the opportunity to explain it further.
11. Duplicates may be combined.
12. Wording may be changed if the originator agrees.
13. Ideas are deleted only by unanimous agreement.
14. Restrict discussion to clarify meaning; the value or merit of ideas
is not discussed.
Passion and Vision
Passion as we invoke the term in this chapter, refers to intense, driving, or
overmastering feeling or conviction. Passion is also associated with intense emotion
compelling action. Passion is relevant to vision in at least two ways: (1) Passion
about an idea as inspiration of the vision and vision statement and (2) shared passion
among organizational members about the importance of the vision.
Passion as Inspiration
Entrepreneur Curt Rosengren makes this observation about the relationship
between passion and entrepreneurship: “Strangely, in spite of its clear importance,
very few entrepreneurs or managers consciously incorporate passion into their
decisions, ultimately leaving one of their most valuable assets on their path to success
largely to chance, even though there is little question that passion can be a part of
[7]
vision creation.” Rosengren comments further that:
“Passion is the essence of the entrepreneurial spirit. It is an entrepreneur’s
fuel, providing the drive and inspiration to create something out of nothing while
enduring all the risks, uncertainty, and bumps in the road that that entails.
“Entrepreneurs’ lives consist of a nonstop mission to communicate their vision
and inspire others to support their efforts. As evangelists, salespeople, fundraisers,
and cheerleaders they need to breathe life into their vision while enlisting others in
their dream. From creating a vision for the future to selling the idea to investors,
from attracting high-quality employees to inspiring them to do what nobody thought
possible, that passion is a key ingredient.
“Passion also plays a key role in their belief that they can achieve the so-
called impossible, bouncing back from failure and ignoring the chorus of No that is
inevitably part of the entrepreneurial experience.
“Robin Wolaner, founder of Parenting magazine and author of Naked In The
Boardroom: A CEO Bares Her Secrets So You Can Transform Your Career, put it
succinctly when she said, ‘To succeed in starting a business you have to suspend
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