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4. Record  ideas:  In  turn,  each  participant  reads  aloud  one  idea,  and  it  is
                   recorded on the flip chart for all to see.
                          5. Continue until all ideas are recorded.
                          6. Discourage discussion, not even questions for clarification.

                          7. Encourage  “hitchhiking,”  that  is,  expanding  on  another’s  statement.
                   Ideas do not have to be from the participant’s written list.
                          8. Participants may pass a turn and then add an idea at a subsequent turn.
                          9. Discourage combining ideas from individuals unless they are exactly the
                   same.
                          10.       Group  discussion:  After  all  ideas  are  recorded,  the  person  who
                   suggested the idea is given the opportunity to explain it further.
                          11.       Duplicates may be combined.
                          12.       Wording may be changed if the originator agrees.
                          13.       Ideas are deleted only by unanimous agreement.
                          14.       Restrict discussion to clarify meaning; the value or merit of ideas
                   is not discussed.
                      Passion and Vision
                      Passion  as  we  invoke  the  term  in  this  chapter,  refers  to  intense,  driving,  or
               overmastering feeling or conviction. Passion is also associated with intense emotion
               compelling  action.  Passion  is  relevant  to  vision  in  at  least  two  ways:  (1)  Passion
               about an idea as inspiration of the vision and vision statement and (2) shared passion
               among organizational members about the importance of the vision.
                      Passion as Inspiration
                      Entrepreneur  Curt  Rosengren  makes  this  observation  about  the  relationship
               between passion and entrepreneurship: “Strangely, in spite of its clear importance,
               very  few  entrepreneurs  or  managers  consciously  incorporate  passion  into  their
               decisions, ultimately leaving one of their most valuable assets on their path to success
               largely to chance, even though there is little question that passion can be a part of
                                  [7]
               vision creation.”   Rosengren comments further that:
                      “Passion is the essence of the entrepreneurial spirit. It is an entrepreneur’s
               fuel,  providing  the  drive  and  inspiration  to  create  something  out  of  nothing  while
               enduring all the risks, uncertainty, and bumps in the road that that entails.
                      “Entrepreneurs’ lives consist of a nonstop mission to communicate their vision
               and inspire others to support their efforts. As evangelists, salespeople, fundraisers,
               and cheerleaders they need to breathe life into their vision while enlisting others in
               their dream. From creating a vision for the future to selling the idea to investors,
               from attracting high-quality employees to inspiring them to do what nobody thought
               possible, that passion is a key ingredient.
                      “Passion  also  plays  a  key  role  in  their  belief  that  they  can  achieve  the  so-
               called impossible, bouncing back from failure and ignoring the chorus of No that is
               inevitably part of the entrepreneurial experience.
                      “Robin Wolaner, founder of Parenting magazine and author of Naked In The
               Boardroom: A CEO Bares Her Secrets So You Can Transform Your Career, put it
               succinctly  when  she  said,  ‘To  succeed  in  starting  a  business  you  have  to  suspend




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