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The  management  functions  of  planning,  organizing,  leading,  and  controlling
               are widely considered to be the best means of describing the manager’s job, as well
               as the best way to classify accumulated knowledge about the study of management.
               Although there have been tremendous changes in the environment faced by managers

               and the tools used by managers to perform their roles, managers still perform these
               essential functions.
                      KEY TAKEAWAY
                         The  principles  of  management  can  be  distilled  down  to  four  critical
                  functions. These functions are planning, organizing, leading, and controlling.
                  This P-O-L-C framework provides useful guidance into what the ideal job of a
                  manager should look like.
                      EXERCISES
                         1.  What  are  the  management  functions  that  comprise  the  P-O-L-C
                  framework?
                         2.  Are there any criticisms of this framework?
                         3.  What function does planning serve?
                         4.  What function does organizing serve?
                         5.  What function does leading serve?
                         6.  What function does controlling serve?

                      1.4 Economic, Social, and Environmental Performance
                      LEARNING OBJECTIVES
                         1.  Be able to define economic, social, and environmental performance.
                         2.  Understand  how  economic  performance  is  related  to  social  and
                  environmental performance.
                      Webster’s dictionary defines performance as “the execution of an action” and
                                               [1]
               “something accomplished.”   Principles of management help you better understand
               the inputs into critical organizational outcomes like a firm’s economic performance.
               Economic  performance  is  very  important  to  a  firm’s stakeholders  particularly  its
               investors or owners, because this performance eventually provides them with a return
               on their investment. Other stakeholders, like the firm’s employees and the society at
               large,  are  also  deemed  to  benefit  from  such  performance,  albeit  less  directly.
               Increasingly  though,  it  seems  clear  that  noneconomic  accomplishments,  such  as
               reducing waste and pollution, for example, are key indicators of performance as well.
               Indeed, this is why the notion of the triple bottom line is gaining so much attention in
               the business press. Essentially, the triple bottom line refers to The measurement of
               business  performance  along  social,  environmental, and economic  dimensions.  We
               introduce you to economic, social, and environmental performance and conclude the
               section with a brief discussion of the interdependence of economic performance with
               other forms of performance.
                      Economic Performance
                      In a traditional sense, the economic performance of a firm is a function of its
               success in producing benefits for its owners in particular, through product innovation
               and  the  efficient  use  of  resources.  When  you  talk  about  this  type  of  economic




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